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Internet Marketing and Social Networking

LESSON
Introduction to Distribution
The importance of distribution, the cyclical nature of development and distribution and why the producer should develop a strategic plan and be ready to pitch the next project.
Media Kits and Marketing Materials
Why the moviemaker should care about marketing, the presentation of the movie to the world as an extension of the creative process as well as the contents of the media kit.
Film Festivals and Screenings
The importance of film festivals and how to leverage value from the experience.
Internet Marketing and Social Networking
How the moviemaker can utilize the internet to get their movie out there and create a fan base for their work.
IMPORTANT CONCEPTS
  1. The Internet is for Indies
  2. A Website is the Foundation
  3. Don't leave Popularity to Chance
  4. A Crowd attracts a Crowd

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The importance of film festivals and how to leverage value from the experience.